Click here to read a story about a woman who is "addicted to Coke" (the beverage) .

The story provides the opportunity to apply Pavlovian and modern concepts to a case of classical conditioning outside the lab.

1. What stimulus event(s) is/are functioning as the UCS according to Pavlov, Kamin, and Siegel? Why would we suspect these events to be a UCS according to Pavlov, Kamin, and Siegel?

2. Pick 3 stimuli and rank them in order of CS effectiveness according to Pavlov/contiguity theory. Explain why Pavlov ranks them in this order. (Note they don't all need to be good CS+.)

3. Pick 3 stimuli and rank them in order of CS effectiveness according to Rescorla/contingency theory. Explain why Rescorla ranks them in this order. (Note they don't all need to be good CS+.)

4. Pick one stimulus that Pavlov would expect to be a CS+ but Rescorla might not. Why the difference?

5. What is the UCR according to Pavlov and Siegel?

6. What is the CR according to Pavlov and Siegel?

7. We know that one major problem with eliminating addictive behavior is the problem of relapse. What are the dangerous situations in her case and what would you do to prevent relapse?