social impact branding
“Identify a current issue impacting society or a specific community. What service(s) could they, your audience, benefit from? How might you develop a branded organization that will serve your community? You are not developing a product. Rather, you are creating a visible face or brand that visually communicates its values and will serve your audience's concerns. You will first develop an audit report and mission statement that speaks to your specific angle. You will research competitors or like-companies and define your specific angle.”
