Magazine Ads and You, the Teenager
Aaron Bridges
 
 
Purpose:� The purpose of this lesson is to help students understand how advertisements are geared at persuading them.� Advertisers work very diligently to control adolescents� minds and ways of thinking.� Hopefully this minilesson will give students a better understanding of how ads really work.
 
Objectives:
NCSCS: 8th grade
Competency Goal 2:� The learner will use and evaluate information from a variety of sources.
2.01 Analyze and evaluate informational materials are read, heard, and/or viewed by:
 
� Summarizing information.
� Drawing inferences
� Monitoring comprehension.
 
Time required:� 45-50 minutes (possibly 2 class days)
 
Materials Needed:
� Vocabulary of relevant terms
� Enough magazine ads times 4 for each student
� Materials to make magazine ads - paper, colored
� ������������ �pens, pencils, and crayons, etc.
 
Script:
Good afternoon everyone, I hope you all had a chance to investigate some magazine ads over the weekend.� Now you were asked to bring in a few ads that seemed to be interesting to you.� We have a lot to cover so I hope you all came prepared to get rolling on this advertisement project.� We will first divide into groups of 3 to 4.� While in your groups you will be asked to: 
� Create working definitions of the vocabulary list that is on the board.� 
� look at various magazine ads
 ������������� �making sure the students understand the terms and techniques.� 
� Students are divided into groups of three or four.
���� ��������� Each group must invent a product and design a magazine ad.
 
 
 
Here is a vocabulary list of relevant terms for advertising:
���� - basic message, visual image, medium, catchy
���� words, testimonial, bandwagon, positive appeal,
���� negative appeal, product character, product
���� slogan, product comparison, and repetition.
 
 
Sample ads will be made available for students to borrow ideas from in order to get started on their own group�s project.�