One reason that the study of classical conditioning is important is that we are exposed to classical conditioning procedures on a daily basis.

John B. Watson used two techniques to sell products. One was to pair the product with an emotion-eliciting stimulus.

Pick an advertisement (print, TV, radio, web) and describe it as a conditioning procedure. What is the unconditioned reflex in the situation? What is the intended CS? What is the conditioning effect advertisers are looking for?

Turn in a hard-copy of your assignment. Your paper should be about a long paragraph, double-spaced. Attach the ad if possible.

Try to find a really ludicrous example of this technique.